Hublot Loves Football
So what will take place today, in a few hours, the kickoff of the first game of the cup of world of Football 2014 which will be held in Brazil, the Swiss watchmaker Hublot has unveiled his international team of football superstars as part of his campaign for the 2014 FIFA World Cup.
Pele, Sepp Blatter, José Mourinho, Luiz Felipe Scolari, Roy Hodgson, Xherdan Shaqiri, Michel Pont, Marcello Lippi, Juventus of Turin, Paris Saint-Germain, Bayern Munich, Guangzhou Evergrande... All of the monuments of the football. All the big names, legends live football who have chosen window, not only to be ambassadors and friends in the world, but also to build all different projects, some for charitable actions, others like that today.
In this year's FIFA World Cup, Hublot is reminded once again (but is not informed?) the official timekeeper and official watch, the brand invites us to discover otherwise, different, unique, new, as she likes to be in all its projects.
The result is a series of portraits of these men as nobody not saw them before. Each picture features the person or the collective with the uniqueness to each personality. All images are bearers of anecdotes, moments of complicity between the Ambassador and the team window: King Pelé was photographed in Rio in a trendy hotel in Ipanema on a bearing of floor showing kindness and especially a force and an incredible shape for her age.
José Mourinho "The Special One" was photographed with the watchmakers in the half-light of the basement of Hublot during a visit to the factory in Switzerland, Juventus players were photographed in a great atmosphere with a good mood the day after their match against Fiorentina and Paris Saint-Germain players were photographed on the lawn of their training centre with a thinning in the midst of a rainy afternoon, as providence just the time of the photo.
On each photo, a common point, the symbol of Hublot for the FIFA World Cup: soccer ball painted and decorated by the famous artist Romero Britto, painter and Brazilian sculptor whose work has elements of pop art, Cubism and graffiti. This ball is the link between the personalities who participated in the project, and official watches the FIFA World Cup which each case is in in the form of the decorated by Britto soccer ball.
This is Fred Merz, independent Swiss photographer who lives in Geneva, which has investigated each one, with a friendly look and offbeat. With numerous photographic exhibitions to his credit, his portraits and his reporting - including lighting and approach are now instantly recognizable, interest to the largest national and international media. Recognized and sought talented portraitist, Fred Merz claims an aesthetic look to the world, a world that he staged with close lighting of film compositions including the construction of the image remains particularly neat.
Hublot, which multiplies partnerships, joined for the first time this festival Marrakech of laughter, rendezvous of lovers of humour and stand up that was held in Morocco from 6 to June 9. Swiss watch brand has also been partner, Friday, of the charity football match facing the team of artists and a team of professional footballers with head Marcel Dessailly and Claude Makelele.
Created in 2011 by Jamel Debbouze, the Marrakech Festival of laughter brings together young talent but the comic scene also artists confirmed as Franck Dubosc, Rachid Badouri, Kamel, the singer Amel Bent, Anthony Kavanagh, Audrey Lamy or the professional football players Eric Abidal, Gregory Coupet, Mustafa Gy and coach Guy Roux.
During the friendly meeting, a wall of penalties had been installed, each shot managed to raise funds for the Moroccan association supported by Jamel Debbouze: Al Karam. Recall that this association supports since 1997 children in precarious situations to the Morocco, including helping minors to pursue vocational training. The founder and President of Al Karam, Karima Mkika, was elected winner of the Grand Prix Humanitaire Figaro Magazine in 2006.
Thanks to this operation Hublot has donated 330,000 dirhams (approximately 30,000 euros) to the association. The family Sefrioui, owner of mystery, the partner of porthole to the Morocco, has been closely associated with the event and took the opportunity to organize an exhibition of the new window in the Es Saadi palace.